coding

A year in ads

capitalism coding media work

2022-03-12

Image generated by Midjourney When, from the outside, a collection of people or an institution is doing things I strongly disagree with, it often turns out that from the inside I can see all the mechanisms and incentives that make perfectly normal people works towards bad outcomes. Take online advertising. In my last year at BuzzFeed I finally bit the bullet and started working in the part of the team that makes the money: the ad tech team.