How Five Friends Saved a Tulip Farm From Covid-19

So, in adapting on the fly through March and April, the Spinach Bus partners took an ancient flower - evidence of cultivation goes back more than 1,000 years, and seed banks in the Netherlands, the heart of the global industry, have specimens grown continuously since the late 1500s - and ignored much of what had been done before in selling it.

Mother’s Day Bouquets: How Five Friends Saved a Tulip Farm From Covid-19, Kirk Johnson in The New York Times